SEO Specialist
Job Description
-Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
-Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
-Analyze and report on the performance and efficiency of campaigns
-Conduct market research and analyze trends to identify new marketing opportunities
-Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
-Write, proofread, and edit creative and technical content across different mediums
-Work with external agencies and vendors to execute marketing programs
Job responsibilities
- Requires English proficiency with international qualifications such as [ IELTS / FCE ]
- Bachelor's degree in business administration, marketing, communications, or a related field
- At least 2 years of experience in marketing
- Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
- Excellent analytical skills and a knack for data analysis
- Strong written and verbal communication skills
- Skilled in writing and editing content with an attention to detail
- Strong prioritization, organization, and project management skills
- Working knowledge of HTML and CSS